Samsung Tocco Ultra Edition

The Samsung Tocco Ultra Edition is the world’s first handset to combine an easy to use, visually stunning, full touch screen with the everyday familiarity and convenience of a 3x4 keypad to deliver a new user experience that fits with the way people want to use their mobile phone. The Tocco Ultra Edition draws on Samsung’s long heritage as a leading creator of slider phones, and is the latest device in The Ultra Edition range which was introduced in 2006. The device also incorporates the company’s recent developments and successes in the touch screen market with devices such as its predecessor, the Samsung Tocco, Samsung Omnia and Samsung Pixon.

Samsung AMOLED phone display

The full-touch and slide keypad is complemented by a vivid 2.8”, Active Matrix Organic Light Emitting Diode (AMOLED) full touch screen, which offers astonishingly bright, clear and brilliant colours, housed in an ultra-slim 12.7mm body. Enhanced Haptic touch technology creates an outstanding user experience on screen, and the enhanced AMOLED display means that you can watch movies and view photos with better contrast, higher definition and deeper blacks.

Samsung Tocco Ultra features

Samsung Tocco Ultra Edition combines the best full-touch user experience and universal 3x4 keypad. Consumers will enjoy the ability to control the mobile easily and intuitively - flicking through photos, navigating through maps and surfing the web have never been easier and more interactive thanks to the upgraded TouchWiz user interface. Mobile widgets can be dragged and placed on the screen for one-click access to favourite applications, or the slide-out tactile 3x4 keypad offers a tangible alternative behind the touch screen, creating endless customisation opportunities to make your phone your own.

Samsung full-touch mobile phones

Samsung has long been regarded as the most stylish mobile phone manufacturer. As the latest flagship edition to The Samsung Ultra Edition (Samsung’s leading style brand), Tocco Ultra Edition is an elegant full-touch mobile, boasting revolutionary touch screen technology, sophisticated design and packed with multimedia features. Centre stage is the 2.8” AMOLED full touch screen, which offers astonishingly bright and vivid colours. With a brushed metal frame for durability and an anti-smudge screen, users can keep their phone in great condition.

8 Megapixel Samsung camera phone

As you would expect from Samsung, the Tocco Ultra Edition is alive with technology. Its embedded 8 megapixel camera with dual power LED flash and smile shot mode means you can capture quality photographs on your phone. In addition to the industry-leading mobile phone camera, Tocco Ultra Edition offers GPS navigation, providing detailed maps to take users from door to door.

Geo-tagging with your Samsung Tocco phone

Geo-tagging via the GPS chip allows you to tag photos with geographic information, making them easier to use on social networking and photo sites. The high quality 30fps@VGA video recording captures action smoothly, while the music player means that you can listen to sounds as slick as your phone. Samsung Tocco Ultra Edition is also powered with HSDPA 7.2 Mbps, offering high speed internet access.

Mobile World Congress 2009

The new Samsung mobile phone is set to receive a flagship marketing campaign encompassing a £5 million spend across Out Of Home, Press and Online advertising, Experiential activity and PR, along with a strong focus on channel specific activity. The debut of the Samsung Tocco Ultra Edition handset comes ahead of Mobile World Congress in Barcelona, where the handset will feature heavily. The device is set to launch in UK stores in March.

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